ExPO: an organizational structure for lean startups
The model I suggested was three-tiered:
- Experiments. This is where things are validated. In a startup’s early days (i.e. where Weld is now), this encompasses the entire organization – it’s all one big experiment! In this group you’ll find business development, new product development, and experimental marketing activities.
- Product. As soon as a first customer group and product has been validated, this is the organization’s main effort. This group covers regular product development, growth-oriented marketing, community management, and support.
- Operations. This is the infrastructure of the organization. Hosting, legal, bookkeeping. Keep it lean in the beginning.
Ola didn’t quite go for this simple structure, but this is how I want to build Weld.