I want to build, and encourage others to build, this kind of web product:



<ul><li>You get immediate value from the product, right from the landing page.</li><li>No signup needed to use (initially).</li><li>No purchase needed to use (initially).</li></ul>



The idea started with <a rel="noreferrer noopener" href="https://twitter.com/tomsoderlund/status/1338443789610971137" target="_blank">this tweet</a>, and <a rel="noreferrer noopener" href="https://twitter.com/mikaelemtinger/status/1338449967032233985?s=20" target="_blank">Mikael Emtinger</a> came up with the excellent name: Landing Page Product (LAPP). A product that is fully enjoyable on its landing page.



<h2>Building a LAPP</h2>



What do you need to consider when building a Landing Page Product?



<ul><li>Storing data in localStorage/cookies before the user has signed up.</li><li>Measuring all events leading up to user signup.</li></ul>

Landing Page Product (LAPP)

A “Landing Page Product” (LAPP) is a web app where: 1) You get immediate value from its landing page. 2) No signup needed to use. 3) No purchase needed to use.