To me these funhouse stairs is the perfect


To me, these funhouse stairs is the perfect metaphor for building a startup.

When you start, most things are out of reach: customers, talent, investors. So you work a bit more, building on your product, talking to people. And eventually you can take the next step up the ladder. New opportunities arise, but many things are still out of reach and you’re far from your goal. So you take another one, and another one.

Step by step, you build your business.

(Picture by Gullmars of the funhouse at Gröna Lund)