The Three Jars: Visitors, Members, Customers
2024-05-02Be effective in your marketing by grouping your users into Visitors, Members, and Customers. Read more
Startups & Entrepreneurship
Naming things
2022-12-31Some ideas and principles for name generation; how to create a name for new products and companies. Read more
Landing Page Product (LAPP)
2021-01-12Immediate value, no signup needed, no purchase needed. Also known as Immediate Value Product (IVP). Read more
The Napkin Business Canvas
2016-11-25I’m a big fan of both Alexander Osterwalder’s Business Model Canvas and Ash Maurya’s Lean Canvas, but sometimes both can be a bit unwieldy. At Weld we’re constantly refining our business model, and Read more
Why non-technical entrepreneurs should prototype more
2016-02-07I meet a lot of non-technical entrepreneurs that have a great app idea, they’ve worked on the marketing but they have nothing in terms of product. Instead, they wait for a technical co-founder to m Read more
EU has 8% early-stage entrepreneurs, USA has 14%
2015-11-26Europe needs to catch up Read more
Commitment
2015-06-13Commitment Commitment Lately, I’ve been thinking about why projects in my past have succeeded or failed. Was it the idea? The team? The market? Access to funding? Yes… and no. For the projects that Read more
The outside-in approach to building products
2015-03-11Start with the user experience and work your way in. So, you are a product owner or entrepreneur, and you have an idea for product or business. You have identified a target group, a central problem th Read more
Starting a startup: step-by-step
2015-02-25Here’s my own checklist on how to start a company. This list is work-in-progress and I will add to it as I learn. Find an area where you can be passionate. What community (people, meetups) do you w Read more
6 reasons why you should be prototyping more
2015-02-06Companies would save time and money by doing less coding and more prototyping. In the first phase of starting our company, Weld, we interviewed almost 100 companies — both product companies and digita Read more
SaaS Segments that Makes Sense
2014-09-28Have you ever signed up for a web app, and in their communication you get the feeling that they’re treating every customer in the same way? I have. I keep getting email from web products that promot Read more
Defining Activation
2014-09-27I’m a big fan of Dave McClure’s “Pirate Metrics” model, it’s both incredibly simple to understand and fundamentally relevant to almost any kind of business. Pirate Metrics Most properties in the mo Read more
Energy, mass, and direction
2014-08-23I love being part of a tiny team at Weld. We can turn on a dime, no bureaucracy or rigid processes we must follow. Breaking (or at least, bending) the rules is almost expected of us. We’re like a tin Read more
Using Meetup.com as a recruitment tool
2014-08-23Here’s my hack for using Meetup.com to recruit developers and designers. Join a local Meetup.com group with a matching skill profile, e.g. JavaScript developers if that’s what you’re looking for. G Read more
Build a great product and make our customers happy
2014-04-29Never forget Read more
To me these funhouse stairs is the perfect
2014-03-28To me, these funhouse stairs is the perfect metaphor for building a startup. When you start, most things are out of reach: customers, talent, investors. So you work a bit more, building on your pr Read more
Tips on finding outsourced talent
2014-03-04I’ve used outsourcing sites (oDesk, Elance*) and crowdsourcing sites (Designcrowd, Hatchwise) for both design and programming talent on a number of projects. Here’s my tips: Write a good specificati Read more
Expo organizational structure for small product
2013-11-26ExPO: an organizational structure for lean startups I recently worked with Ola at Goo Technologies on organizing the team. I could make parallel references to the Weld team and organization, althoug Read more
Even a snowball starts with a snowflake
2013-11-24Even a snowball starts with a snowflake. Read more
You either build or you sell
2013-11-21I recently met an entrepreneur, and I asked “What do you do?”. He responded “Do? Well… I’m the CEO Read more
Are you focusing on what’s important?
2013-07-07A reminder. Read more
